Red Rock Roasters’ Commitment to Community Giving, Sustainability and Ethics in Sourcing
No one roaster can fix all the problems in the coffee supply chain. We believe in partnering with other industry forces and NGOs to develop programming based on what producers say they need, not based on what we feel we can use for our own marketing purposes.
At Red Rock Roasters, we have always included the prosperity and well-being of coffee producers among our top business goals. Since our earliest days, we have supported coffeeland NGOs, namely CoffeeKids, the Cafe Femenino Foundation, and the International Women’s Coffee Alliance. These projects help fill in the gaps between what producers need and what they have.
But we also believe that paying a fair price for great coffee is the best policy. To that end, we pay up to 300% of market prices for our conventional (non-certified) coffee. We buy from the same producers, year after year, nurturing business partnerships over a decade old in many cases.
We were the first roaster in New Mexico to sell Fair Trade certified coffees and to have our facility certified for Fair Trade processing. Our USDA Organic and Fair Trade USA certifications subject us to a high level of scrutiny, and not all roasters are up to the task.
We are also the only Carbonfree Business Partner roaster in New Mexico. That means that our entire roasting operation is carbon neutral! Our utilities, employee commutes, delivery, shipping, printing, and travel to origin countries are offset by the third-party-verified Carbon Fund.
Red Rock Roasters also believes that charity must begin at home. Last year we donated more than 12% of our profits to local and Coffeelands charities, including the Delancey Street Foundation, Roadrunner Food Bank, St. Martin’s Hospitality, Enlace Comunitario, Fathers Building Futures, Global One to One, Keshet Dance Company, Chatter, and others. It’s just what a good local business does.
Lastly, we value our employees and all the time and passion they pour into making our coffee so great.
That’s why we pay a living wage and provide benefits. Our average wage, including part-time employees, is over twice minimum wage.
We built our business on these practices. They have never prevented us from making money or from
competing in the market. On the contrary, they are the key to our success. It’s our job to do right by everybody in the coffee supply chain today, so that we can count on having good coffee available to us tomorrow.