At Red Rock Roasters, we have always included the prosperity and well-being of coffee producers among our top business goals. Since our earliest days, we have supported coffeeland NGOs, namely CoffeeKids, the Cafe Femenino Foundation, and the International Women’s Coffee Alliance. These projects help fill in the gaps between what producers need and what they have.

We believe that paying a fair price for great coffee is the best policy. To that end, we pay up to 300% of market prices for our conventional (non-certified) coffee. We buy from the same producers, year after year, nurturing business partnerships over a decade old in many cases.

We also believe in doing all we can do to live up to our commitments. Red Rock Roasters is the only New Mexico roaster to join Carbonfund.org's Carbonfree Partnership. Our Carbonfree® certification means we stand in true alignment with our commitment to building a healthy, sustainable industry. 

We were the first roaster in New Mexico to sell Fair Trade certified coffees and to have our facility certified for Fair Trade processing. Our USDA Organic and Fair Trade USA certifications subject us to a high level of scrutiny, and not all roasters are up to the task. 

Red Rock Roasters also believes that charity must begin at home. In addition to our coffeelands commitments, we support local charities, including the Delancey Street Foundation, Roadrunner Food Bank, St. Martin’s Hospitality, Fathers Building Futures, Keshet Dance Company, Chatter, and others. It’s just what a good local business does.

Lastly, we value our employees and all the time and passion they pour into making our coffee so great.

That’s why we pay a living wage and provide benefits. 

We built our business on these practices. They have never prevented us from making money or from competing in the market. On the contrary, they are the key to our success. It’s our job to do right by everybody in the coffee supply chain today, so that we can count on having good coffee available to us tomorrow.